Our mission 

To be leaders in the home staging and design industry within the GTA, offering our clients a one-stop shop for all their interior design and renovation needs. 

Our vision 

To transform spaces, push boundaries and create new possibilities, while playing an active role in enriching the lives of our clients, employees and communities we operate in.

Our values

  • Collaboration
  • Passion
  • Integrity 
  • Service 
  • Authenticity

Jen Beckford, Owner and Principal Interior Designer

Jen is a long-time lover of home décor and is passionate about working with people to transform spaces from the ordinary to the extraordinary. Her expertise includes interior decorating, home staging, color consulting, and styling for showrooms.

Her interior design journey started as an apprenticeship with BNC Designs Staging Company. Her relentless dedication and passion, turned this apprenticeship opportunity into co-ownership. In 2013, she proudly launched imajen interiors inc. Today, imajen interiors stands as a leader in the home and staging industry  successfully serving clients across the GTA.

When she is not running imajen interiors, she is a busy mother of five children who keep her young and fun. They love painting, making soaps and candles and other arts and crafts. Her children are her inspiration and motivation. She is determined to demonstrate to her children that you can do what you love and that there are no limits to what you can do.

As a female entrepreneur who started this company with $50 dollars, she is determined to act as an example to other women in the community. 

Today, she is proud to say that when you choose imajen interiors  you are guaranteed a partnership built on integrity, passion, superior design.


Asha Mattis, Partner and Director of Operations

Asha joined the imajen team in late 2019 as partner and now director of operations. With over 14 years of relevant experience working in various industries she is an asset to our team. 

Asha is a long-time lover of home and décor. She believes that good design can be created from all budgets and loves to see our clients get the most out of their hard earned dollars. While she is usually at imajen headquarters keeping the team organized, you can often catch her on the road acting as our quality assurance officer  ensuring that all projects meet our high imajen standards. 

Asha is passionate about social responsibility and is constantly looking for ways that imajen can be of service to the communities we operate in. For example, imajen is currently donating lightly used furniture to shelters within the GTA area and will continue to look for ways we can expand our service.. 

Asha’s passion, dedication, professionalism and willingness to serve is an asset to the imajen team.

Rochelle Hew, Interior Designer and Home Stager

With degrees in both interior design and education, Rochelle provides the perfect balance of theory and practicality to every project she is involved in.  She understands the importance of creating spaces that work well and look great and prides herself on delivering functional, personality-focused spaces for our clients to enjoy. She is a gem and if you haven’t met her yet, you will think so too once you do.

 Shana Dellac, Interior Designer and Home Stager


Felicia Bowen, Home Stager

Felicia Bowen has been with the imajen team since 2019. She is a long-time lover of home decor and home improvements. Her dream is to become an interior designer, and she is currently enrolled in the QC Design School for home staging. Felicia is a valuable member of the imajen team. Her commitment to excellent design, work ethic and impeccable customer service help the imajen team thrive.

Shervin Barzegar, Warehouse Manager and Furniture Technician

Shervin joined the imajen team in 2021. He is a passionate graphic designer and artist who always tries to think outside the box with a vision of innovation and forward thinking. Shervin hopes to combine his artistic touch with his strong organizational and people skills and extensive management experience to foster an efficient and effective workplace at imajen. 

Dion Beckford, Furniture Technician

Perhaps you can say Dion was one of Imajen’s first employees, helping his mother in the warehouse as a young teenager.  Dion officially joined the imajen Team as a Furniture Technician in 2018. His energetic and positive spirit is a perfect addition to the Team. In his spare time, Dion loves photography and is an avid sports fan. Dion a diehard Raptors fan.

Jesse Mattis, Furniture Technician

Jesse is one of the newest additions to the imajen team and our newest Furniture Technician. You can catch Jesse on the road with the team, helping to create beautiful spaces for our clients. Jesse’s can-do, forward-thinking character helps our imajen team get the job done effectively and efficiently. In Jesse’s spare time, he is a creative spirit that loves to make music and play the piano.